2008 January Business Реклама Recent Posts Archive for January, 2008 « Older Entries Information products – a great source of income January 30th, 2008 | Author: admin Information Products – A Great Source of Income

Affiliate Marketing for Beginners – Information Products

A Great Source for Income

A great way to create a business for yourself is to create an information product about your product or niche service. What is an information product, you ask? It is a digital package of information about just about any subject or product. It is designed to answer questions or solve a problem someone in your target market may have. It brings with it great possibilities for any internet marketing program.

How it Works

Here is how it might work. Your customer’s dog is not feeling well and things are getting urgent. Your customer goes online to your pet site and looks for information pertaining to the symptoms the dog has. You just happen to have a report with the very information that could help the customer out. The information product is downloaded for a fee and you have made yourself some income while your customer is delighted to find what he/ she was looking for. This story demonstrates the benefits that make information products so popular.

Benefits of Information Products

They are digital in nature and therefore easy to access and download. They are available 24/7 at the precise moment they are needed. They can be paid for online for a modest fee or whatever the merchant determines the price should be. They are very helpful in creating customer loyalty that is vital to your affiliate online program.

Information products are easy to create. If you already have your own business you probably already have all the material needed to create one or more different products. If you start from scratch, the research and writing is easy to do yourself or you can outsource the writing if need be. Start with an outline, fill in with material you research carefully; then write the copy. If you want, you can record an audio version of your script and offer the product in written or audio form. You can even provide a free teaser on video on You Tube to promote your product.

There are some added benefits to creating an information product.

Added Benefits

One is you will create traffic to your Web site when your customers go to download the information. This offers the possibility of cross selling or up selling related products. It also helps build a more lasting relationship with your customers if they see you as a reliable source of trusted information.

Another opportunity is that of building an affiliate program where your information product is sold by affiliate marketers who sign up to your affiliate program. This will increase traffic to your Web site and increase the building of your client list and income stream.

The beauty of this model is that it creates an income stream that works 24/7 while you are tending to other aspects of your business. It is a great way to build an online business.


The trend is up for the creation and distribution of information products. People today are looking for information at all hours of the day and night as they feel the need to solve a problem or satisfy a need. Having what your customer wants when they want it is the big advantage of offering a well designed information product. It is a great way to grow your affiliate marketing program.

So go to it and get your information products up and running. Your business will be the better for it and you will enjoy the income.

May Your Travels Be Prosperous

Posted in Forex | Tags: , , , , | No Comments » Job prospects for graduates January 28th, 2008 | Author: admin Job Prospects for Graduates

With the vast increase in the number of individuals going to university in recent years there has been a seismic shift in the job landscape for 18-30 year olds. Historically it was predominantly the academically focussed who progressed through A-levels to tackle a degree at university. In more recent times the percentage of young adults taking the university route has increased vastly. On the up side this has lead to a generally higher level of education throughout society: with many more people educated to a high level and as such better equipped to excel in the business arena. On the other hand however, this increase in university graduates has really impacted upon the job prospects of those who both attend university and those who choose not to.

Gone now are the days of walking; diploma in hand; straight into the career desired. Instead, graduates on the whole face tough choices straight from their graduation: which can ultimately shape their future. With so many graduates entering into a business landscape ravaged with the cuts and redundancies of the recession, it is the lucky few who even enter the industry they had their heart set on, let alone the position they had anticipated when accepting their place at university.

Not only are students competing with each other for entry level jobs but also with considerably more experienced individuals who have been cast from their more senior roles by the downturn in the economy and forced to start from the bottom rung of the career ladder once again. With companies now being cut down to size by the powers that be for committing ‘ageism’ when recruiting new employees, it seems that fresh graduates have a serious fight on their hands to even enter paid employment.

Bearing this hostile recruitment arena in mind, savvy graduates need to carefully consider their options when searching for a route into their chosen area of employment. One of the single best choices in the present economic environment seems to be work experience. Few forward-thinking organisations would decline the offer of a few weeks unpaid work from an enthusiastic, educated individual looking to make their name in the industry. By undertaking a work experience role not only does a graduate get a taste of working in their chosen industry but also gets some experience to back up their qualification: in such a competitive recruitment situation as is prevalent today, those few weeks experience could make all the difference. In the best case scenario, the company for which they volunteer their services for free for a short period may find that the temporary addition fulfils their duties with aplomb and consider offering them fulltime employment.

It is a scary time for ambitious graduates, but with focus, determination and willingness to put the extra effort in: they needn’t stray from the career path they had in mind when choosing their university course, just make a brief, unpaid detour.

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