application Business Реклама Recent Posts Posts Tagged ‘application’ « Older Entries Industrial design processes & resources May 2nd, 2012 | Author: admin Industrial Design Processes & Resources

Many of us may wonder what Industrial design is and may confuse & restrict it to only design of a product or service. But in practice, it is a combination of art and science. Industrial design is an application of science and arts to study and improve the usability and aesthetics of a product. The application is focused at improving the production process and marketability of mass produced products. By this definition, the process of industrial design will involve creation and execution of processes or solutions to address the issues related to usability, marketing, branding, packaging, design of the product.

Role of an Industrial Designer

This process of Industrial Design briefs upon a lot on the qualities of an Industrial Designer. The Industrial Designer should be a person with a combined set of qualities of arts as well as science. An Industrial Designer should be able to appreciate the relation between a product and its end user. He / She should also be able to understand the process of production of that product and how value is added to it at every stage of the production. These qualities are essential since, Industrial Design is aimed at benefiting the end user as well as the actual manufacturers. An Industrial Designer takes an existing or a new product to create specification for the production which in turn should optimise the value of the product for the benefit of the Manufacturer as well as the user.

The Process

Industrial Design, being a combination of art & science is a creative process rather than a mechanical one. There is no single method which is advisable but a combination of creative as well as scientific methods. Some of the processes involved are –

1. User Research & Analysis

2. Comparative Product Study

3. Prototyping

4. Evaluation of Product attributes

The Industrial design also specifies process of production, raw materials, location of production as well as the ergonomics of the product. Industrial Design process also involves the study of a user’s psychological responses to the product.

The above is just a brief about this fascinating discipline of a combined application of Arts & Science. Several professional companies in Australia provide industrial design services to a wide array of industries. These companies have a range of integrated services to offer which include – industrial design, new product development, prototyping, product packaging, usability study and many more. If you are looking to launch a new product or want to enhance your existing product range then you should consider companies such as Design Industry which has a lot more than the services mentioned above. Design Industry is a wonderful company to work with and they have a variety of Industrial design services across industries such as – Banking, Communications, Consumers, Medicine, Sports etc.

Posted in Forex | Tags: , , , | No Comments » How to add more value to your joint venture with intellectual property March 23rd, 2012 | Author: admin How To Add More Value To Your Joint Venture With Intellectual Property

Necessity is the mother of invention. However, invention can be just good business too, especially when two great entrepreneurial minds come together to form a joint venture and develop an innovative new product. If your JV is in business with something new, innovative, and that excites consumers, make sure you make the most of it.

Joint Venture and Innovation: A Perfect Match

A JV joins the minds and resources of two individual businesses or business owners and creates a third business with a new product. Many times, a JV team will discover that their initial enthusiasm for the venture has created something even bigger than their imaginations first suspected. When that happens, and innovation and creativity reign, a truly remarkable thing can happen in the intellectual property world.

Let’s say you are an expert software programmer and an enterprising individual approaches you to form a joint venture using your programming skills and his database designing expertise. The original idea was to develop a database system that would make invoicing, billing, and purchase easier and cross-referenced for coding and authorization for distribution businesses. The final product was such a success that it has found useful application in almost any business that does shipping of manufactured items.

How to Protect Your Innovation

What you and your JV partner created was highly valuable intellectual property. Your patent for the software and licensing potential can shoot your joint venture equity through the roof. If you are working with a JV partner and have developed intellectual property, here are some things you should do to protect it.

Patents – New inventions, such as the software program, should be patented for your protection. With a sole patent on the product, you can license it for sale or for others to manufacture and sell. Residual income can amount to millions of dollars with the right patent and licensing strategy.

Trademarks – A trademark can be a highly valuable identification. A product or even your JV business name can be trademarked if it becomes highly reputable and recognizable. A word, phrase, logo, or a combination of these can become a trademark.

Copyright – A copyright is any creative artistic or literary endeavor that has manifested into a concrete, tangible item. Books, articles, paintings, graphic designs, sculptures, music compositions – all these can be copyrighted and licensed to others for publication, performance, or display. If you and your JV partner create copyrighted material, be sure to carefully manage the licensing and use of these items to increase the maximum profit.

Intellectual property is sometimes overlooked. Take time to make an inventory of the intellectual property developed by you and your joint venture partner. The inventory may surprise you. It is also recommended to hire an attorney who specializes in intellectual property to help not only protect these assets, but to help license them to the maximum benefit of your JV business.

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