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An expatriate, on international business travel most of the times, arrives on the British Air Way’s flight, rents a Toyota at Hertz, drives down-town to Hilton hotels and reaches the room, flips on to Sony TV and catches the glimpse of the same flashing signs of ‘Coca-Cola’ and ‘BMW’ etc. Then suddenly while watching the news on BBC a sense of disorientation sets in and they try to remember where they are Sydney, Singapore, Stockholm or Seattle This has become a common experience, thanks to the MNC phenomenon. Multinational Corporations (MNC) account for 40% of the worlds manufacturing output and almost a quarter of the world trade. About 85% of the world’s automobiles, 70% of computer, 35% of toothpaste and 65% of soft drinks are produced and marketed by MNCs (Bartlett et al, 2003, p3).
However, most of the MNCs have come up in recent times of change and globalisation. It is evident in the changed definition of MNC i.e. till 1973 the United Nations defined MNC as an enterprise which controls assets, factories, mines, sales offices and the like in two or more countries (Bartlett et al, 2003). However, the scope of what the term Multinational Corporation covers has changed and required two crucial qualifications vis-?-vis first qualification requires an MNC to have substantial direct investment in foreign counties and not just an export business. While the second requisite for a true MNC would be a company engaged in the active management of these offshore assets rather than simply holding them in a passive financial portfolio (Bartlett et al, 2003).
One of the most important motivations for companies to expand their operation internationally is the low-cost factors of production in developing countries like China and India (Papers4you.com, 2006). This has had a tremendous influence on the economies of the developing countries, acting as a catalyst in their growth process. However, entering a new market in a different nation is not as easy as it sounds, with factors like local culture and local market knowledge presenting as obstacle initially. There are various ways in which a company can decide to enter the market, one such model being the Uppsala model, which suggests a company should make an initial commitment of resources to the foreign market through which it gains the local market know-how on the basis of which further evaluations can be made (Bartlett et al, 2003). However, there are many companies who do not follow such models and take a short cut to building the market knowledge by investing in or acquiring a local partner for instance Wal-Mart entered the UK by buying the supermarket chain Asda (Papers4you.com, 2006).
However, in recent times most companies have recognised the need to be responsive to local markets and political needs and the management styles followed by multinationals are gradually shifting towards a trans-national strategy of ‘Think global, act local’.Posted in Forex | Tags: culture, export, national, tooth, toy, tv | No Comments » Indian chemical directory 2010" added in visionshopsters October 30th, 2011 | Author: admin "Indian Chemical Directory 2010" added in Visionshopsters
The market potential of the Indian chemical sector is enormous and business opportunities abound. However, unraveling the maze of who’s who, and who does what is a daunting task. Here’s the solution you’ve been looking for.
The Indian Chemical Directory 2010 has been thoroughly researched, to bring you a completely up-to-date guide to India’s ever-changing chemical industry.
This Directory has been completely revised and updated from the previous edition. All previous details have been checked and updated and new information added to all sections.
This Directory will give you an all round view of India’s chemical and associated industries. It will be of benefit for all people looking for details regarding the total Chemical industry in India, and will be a valuable reference for those in the fields of market consultation, product development, chemical production and import and export of chemicals and products from India.
If you need to source from, or sell to India, Chemicals, plastics, coatings, specialty chemicals, petrochemicals, polymers, solvents, intermediates, or organics; or if you’re looking to break into this appealing market, the new Indian Chemical Directory 2010 will provide you with thousands of fresh business contacts – and help you keep track of old ones – quickly and easily.
This one directory covers the entire Indian chemical industries sector.
This Directory will enable you to:
Profile a market
Build new business prospects
Pinpoint key executives
Generate new customers
Discover who your competitors are
Make vital contacts
Save the time, money and effort of doing your own research
Identify alternative suppliers and manufacturers
Source up-to-date company information
Access a wealth of quality information on companies and key personnel.
Whether you are a product manager, in charge of marketing or simply interested to remain in touch with the latest developments in the Indian chemical industry, this Directory will save you time and effort in finding the up-to-date information you need.
For just US$245.00 The Indian Chemical Directory 2010 gives you instant access to a wealth of accurate information on thousands of chemical companies.
Look at the depth of information you’ll get in The Indian Chemical Directory 2010:
Full company address, telephone and fax contact details.
Web and email addresses.
Names of key management and trading personnel.
Product produced or sold.
6 Great Reasons to order your copy of The Indian Chemical Directory 2010:
Save time: no need to search the internet, all the information you need is in one handy guide;
Save money: by using a resourceful book that details all your business contacts activities;
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Source the right trader/producer: by identifying products quickly;
Discover new business leads: and grow your business;
Update your contact list: from the most reliable source in the industry.
Why wait? If you’re are buying or selling chemicals in India, or wishing to do so, this directory is essential for you. Where else will you find such a broad depth of both key contact and production information for the Indian chemical industry in one handy reference source?
This carefully-researched directory is a complete chemical market research and business intelligence tool – everything you need to know about the business of chemicals in India. The Indian Chemical Directory 2010 is therefore an indispensable guide to all of the Indian chemical companies and key corporate decision makers!
To know more about this report & to buy a copy please visit :
Ph : 91-22-40583000
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